The oneman editorial staff of Elit Alice instantly fell in love with and embraced Nicole Locher’s way of thinking. It’s not easy to be sweet but effective, peachy but snapping. But this attitude goes well with this swiss girl.

Nicole, who grew up browsing the fleemarkets in Paris and London, started her own clothing line named Locher’s in 2005, but her works became fully-fledged just now.

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The style of the website itself reflects the “sweet but perverted” mood of the collection.To counterbalance the elegance and antiquity of the embroidery, she adds the playful charm of a dirty saying embroidered into every shirt.

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For detailed photos go on the website, it’s worth a visit!

(source: boingboing.net)